Three generations
of brush-making.
East Rich Enterprise was founded in 2006, but the story of our brushes began in 1969 — when the founder's parents took up the craft in post-war Taiwan. Three generations later, we ship to partners in 60+ countries from our Taoyuan facility.
A family tradition,
refined over decades.
In 1969, the founder's father — Mr. Lai Youyi — entered the brush-making industry in Taiwan, joining the production of Zhengde Art. By 1983, he had founded Yongli Brush, becoming one of the pioneers promoting Taiwanese art culture through brushes.
East Rich Enterprise was founded in 2006, carrying forward two decades of accumulated technique and adding global manufacturing standards. Today we manufacture under one roof in Taoyuan — every step from hair selection to ferrule crimping handled in-house.
Jeff Lai
Jeff learned the craft from his father — and developed a deep passion for it that drives every decision at East Rich today. He's known in the industry for one revolutionary innovation: the first brush with an aluminum handle engraved with patterns.
That single innovation transformed the visual language of nail brushes globally — shifting market demand and inspiring a new generation of professional tools. Beyond business, Jeff champions art education through watercolor competitions and brush-making workshops at the Taiwan headquarters.
Hoping to be inspired and never stop progressing.
Jeff Lai
Five values, one word:
B·R·U·S·H.
Our five guiding principles spell out the very thing we make. It's not a coincidence — it's how we choose to remember what matters.
Best
We pursue the best in every brush — best materials, best craftsmanship, best service. Nothing less leaves our facility.
Responsible
We take responsibility for every brush, every customer relationship, and the environment we operate in. Accountability is built in.
Unity
Strong teamwork is how complex orders ship on time. Collaboration across departments delivers consistent quality at scale.
Service
Professional service is our core goal. Our team listens, adapts, and refines to meet every customer's brief — not just the easy ones.
Honesty
We're open about hair grades, ferrule materials, and what we can — and can't — do. Honest dealings build the longest partnerships.
From 1969
to today.
Prequel
前傳The founder Jeff Lai's parents joined the production of Zhengde Art, beginning a family tradition of brush-making in Taiwan.
Inheritance
傳承Under his parents' influence, Jeff Lai discovered his passion for brushes — committing to carry forward and perfect the family technique.
Beginning
起源Mr. Lai Youyi founded Yongli Enterprise. Yongli Brush became a pioneer in Taiwanese art culture, with one philosophy: make the best brush possible.
East Rich is born
創立East Rich Enterprise (Taiwan) Co., Ltd. and East Rich Enterprise (Shenzhen) Co., Ltd. were founded — integrating technique with global manufacturing standards.
Capacity expansion
擴廠In partnership with Mr. Wang Bin and Mr. Hu Jinkui, Henan Yitai Cosmetics Limited was established to expand capacity and elevate quality.
International debut
首次出展First international exhibition — Dentech, featuring porcelain brushes. Met with strong response from dentists and technicians worldwide. Began participating in major exhibitions across Europe, the Americas, and Asia.
New headquarters
成立總部The new Taoyuan corporate headquarters was completed — housing an image hall, art center, and educational experience camp to promote brush-making culture.
Looking forward
展望Carrying the same standards from 1969 forward. Continuing to refine processes, deepen expertise, and serve partners across 60+ countries.
Recognized by
partners worldwide.
- 01ISO 9001 certified manufacturer
- 02Designated supplier for renowned global brands
- 03Sales in over 60 countries worldwide
- 04Over 500 satisfied customers
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